True Botanicals Brings Clean Beauty To Jackson Square

From PYT to Laurel Skincare Organics, the Bay Area is a hot spot for the clean beauty industry. The latest heavyweight to open a flagship in San Francisco? True Botanicals. It’s the first brick-and-mortar for the three-year-old skincare line, which has a robust direct-to-consumer following. “When we thought about opening up a store, we wanted it to be different, and give people a reason to come out of their homes and meet with us in person,” CEO and founder Hillary Peterson recently told Haute Living. “We knew we wanted to offer experiences that we could never offer online. One of the most obvious choices, first, was to have our skin clinic, with three treatment rooms.”