Olivia Wilde Is Now the Chief Activist for This Nontoxic Beauty Brand

Thanks to an awesomely chic army of beauty brands delivering eco-friendly and effective natural beauty solutions, the once hippie-dippie natural beauty trend is now a full-on beauty movement complete with major beauty brand buy-ins and star-studded endorsements.

Olivia Wilde is the latest celebrity to jump in on the natural beauty action with a new campaign for super-luxe natural skin-care brand True Botanicals that goes beyond being just a pretty face and instead gives Wilde a platform for some pretty powerful activism. According to a report from WWD, Wilde signed on as True Botanical’s chief brand activist, giving a new voice to the nontoxic beauty movement.