LA investors smell a winner in direct-to-consumer perfumer Skylar Body

The consumer investment train keeps rolling through Los Angeles, with organic perfumer Skylar Body becoming the latest brand that investors here are banking on for a big win.

The company raised $3 million late last year in a round led by Upfront Ventures, with participation from serial entrepreneur-turned-investor Brian Lee and other top-tier local investors.

Lee, who made his name (and his fortune) in the LA technology startup scene as a founder of LegalZoom, ShoeDazzle and The Honest Co., was the original backer for Skylar Body, whose founder and chief executive, Cat Chen, also made her way from the world of fresh and clean home care and baby products at Honest.

“Brian was the person who introduced me to startups and e-commerce,” Chen tells me. A former product manager at Apple and Activision/Blizzard, Chen rose rapidly through the ranks at Honest before departing about a year and a half ago to launch Skylar Body.