Jaanuu raises $5M to revolutionize scrubs (Built in LA)

It took a long time, but the world of medical apparel is finally getting a check-up

Anyone who has been to the doctor’s office has probably taken note of the pajama-esque attire modeled by healthcare professionals. One LA-based startup is leading the charge to help doctors, nurses and administrators look even better while keeping their patients’ health.

Jaanuu, an El Segundo-based e-commerce brand, revealed today the company raised $5 million in seed funding from a veritable who’s who of LA-based tech investors. With the new infusion of capital, the company plans to continue to add to its LA-based team, in addition to developing new products.

“With such a preeminent group of investors by our side, we have no doubt that Jaanuu will continue to rise as the largest and fastest-growing e-commerce company in the $10 billion medical apparel space,” Shaan Sethi, co-founder and CEO of Jaanuu, said in a statement. “Traditional scrubs are behind the times and the retail channel in which they are currently distributed is broken. We’ve seen significant interest in our runway-inspired designs and are looking forward to deploying this new capital to drive innovation across both core and tangential product lines.”

Founded by former investment banker turned private equity investor Shaan Sethi with his sister Neela Sethi Young, an esteemed pediatrician, Jaanuu produces contemporary medical apparel that flies in the face of the more traditional, monochromatic scrubs we’re used to seeing.