Honest Company Alum Raises $8 Million for ‘Natural’ Perfume Startup

Most venture capitalists probably aren’t looking at perfume deals. But that doesn’t mean there isn’t room for fresh thinking in the fragrance industry—especially for startups tapping into the growing appetite for all things “natural.”

On Wednesday, Skylar, a Los Angeles-based beauty brand that has developed a line of “safe scented products,” announced that it has raised $8 million in Series A funding. (The round brings its total funding to $11 million.) The investment was led by FirstMark Capital, whose partner and managing director, Beth Ferreira, will now join Skylar’s all-female board. Also participating in the round are Upfront Ventures, Amplify LA, Gingerbread Capital and several individual investors, including the Honest Company’s Brian Lee, who co-founded the baby brand along with actress Jessica Alba.