Harper Wilde Receives $2 Million in Funding To Boost The Warby Parker of Bras

Harper Wilde, the online bra startup founded in 2017, has just received $2 million in seed funding led by Charles River Ventures. The LA-based company aims to “take the B.S out of bra shopping” through its home try-on service à la Warby Parker, free shipping and free returns.

Co-founded by Jenna Kerner and Jane Fisher, who met at the Wharton School of Business, Harper Wilde offers a hassle-free answer to the overpriced and hyper-sexualized bra market — part of an estimated $8 billion lingerie industry with massive profit margins.