19 May EXCLUSIVE: Olivia Wilde Signs With Luxury Natural Skin-Care Brand True Botanicals
“It’s up to us in this country to regulate what we’re using, because we cannot trust the government to regulate them in a safe way,” said the former Revlon ambassador.
Judging by Olivia Wilde’s Instagram, the actress is not afraid to speak up for causes she supports — within the last few months, the American Civil Liberties Union, Planned Parenthood and the International Women’s March have all been mentioned in her feed.
Nontoxic skin care is likely to be the next.
Wilde has signed with True Botanicals as its chief brand activist, WWD has learned. She is the Mill Valley, Calif.-based brand’s first official celebrity endorsement, and the first prominent celebrity signing of a natural skin-care line in the beauty industry. The chief brand activist role — which Wilde and the business partners running the direct-sell luxury skin-care line are quick to say is more like that of a salaried employee in lieu of a traditional ambassadorship — was created specifically for her.
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