Carbon38 is about to become bigger than ever—here’s why

Isn’t it crazy to think that less than four years ago, Carbon38 didn’t exist?

I mean, I can barely remember a time when leggings and sneakers weren’t considered appropriate and legitimately fashionable attire for the office (okay my, office), for dinner and drinks—for just about anywhere except the gym.

But before January 2013, when Caroline Gogolak and Katie Warner Johnson launched what was then dubbed the “Net-a-Porter of fitness fashion,” the now-booming luxury activewear market was in its infancy (and barre classes were still filled with girls in their ancient sorority tees).